Ryan Sanders Sports Services » About

At RS3, we inject a resounding new perspective to the traditional industry of sports venue services – an operator’s sensitivity to guest service and a difference-making attitude about quality and unexpected guest satisfaction.


Combining a 27-year Hall of Fame baseball career with over 50 years of savvy business experience and the roots of Ryan Sanders Baseball (“RSB”) are profoundly a natural for sports ownership and services. Today, the group is comprised of more than 30 minority shareholders, many of them former professional baseball players. Established by Nolan Ryan, Major League Baseball’s all-time strikeout king, his son, Reid, and Houston financier and businessman Don Sanders, who first ventured into securities in 1959, Ryan-Sanders baseball laid down its foun- dation in Round Rock when it introduced the Round Rock Express and Dell Diamond to Central Texas in time for the 2000 season.

With Reid Ryan serving as Ryan Sanders Baseball’s Founder and Chief Executive Officer, the Double-A Round Rock Express, then affiliates of the Houston Astros, broke the Texas League single-season attendance record right out of the chute, grabbing the league championship along the way. The legacy has grown year over year since. Dell Diamond, now home to the Triple-A affiliate of the Texas Rangers, has become a flagship for the very best in family entertainment, downhome Texas-style guest attention, and a keeper of the ideals of Minor League Baseball’s affordability and outstanding entertainment value. The ballpark and organization have been recognized at the highest level of the game and continues to be a resource to com- panies around Texas and the United States as an example of outstanding guest services.

In 2005 the vision expanded to include the Corpus Christi Hooks and Whataburger Field and today spans the State of Texas in several ventures, including the newly formed sports services division.


The vision expanded in fall 2013 with the emergence of RS3, a wholly-owned subsidiary of RSB. RS3 folds-in programming and operational models for banquet and conferencing, retail and merchandising, award-wining groundskeeping and turf management, and a complete food and beverage service package to address every event-day need in any size venue. RS3, together with its industry-leading partners and network, injects a resounding new perspective to the traditional industry of sports venue services – an operator’s sensitivity to guest service and a difference-making attitude about quality and unexpected guest satisfaction.


Our mission is to provide an exceptional guest experience on behalf of the patrons of our partner operators. Using a clean quick-service environment, our goal is to bring excitement and purchase satisfaction to the guest in a way that compliments the higher ideals of added-value, truly quality products, uncommon fan and operator service and an overall attitude deeply convicted to guest satisfaction. We will focus on creating familiarity and intimacy befitting a community ballpark environment. We will cultivate a safe, fun, friendly and rewarding work culture that inspires dedication, motivates commitment to a team atmosphere, and fulfills a sense of purpose through personal growth and involvement. We will work with high energy and communicate expectations to serve our vision and instill responsible behavior and accountability. We will act with integrity, manage and produce with efficiency, deliver with pride, work with passion, create courageously, and never cease our learning. We will explore, pursue and capitalize on opportunities that result.


Our recipe for success is deep-rooted in core values that have sustained the Ryan Sanders brand as an industry-leader as club operators, progressive marketing innovators, and a repu- tation built on raising the bar in the way we conduct ourselves as a team and individuals.



We won’t leave your guest at the altar. Taking care of your guest is Job One! Operating +1 means deriving an unexpected satisfaction in the wake of our service. Beyond platitudes, our understated approach is simple – take things to the next notch in quality, value or in recovering a guest’s experience.


Reese  Ryan
  • Reese Ryan

Chief Executive Officer, Ryan Sanders Baseball

Reese serves as CEO of Ryan Sanders Baseball, parent company of RS3 and the ownership group for the Texas Rangers AAA affiliate, the Round Rock Express. Active in his alumni association, Ryan is a 1999 graduate of Texas Christian University with a Bachelor of Science in Radio-Television-Film Production, as well as a graduate of the TCU Ranch Management program.

In addition to his duties with the Express, Ryan also is involved in real estate as a partner in Shope and Ryan Management, a real estate investment company based in Fort Worth. He also serves as Founder and Chairman of the Board for R Bank – a community bank in Round Rock – and is a partner behind the Texas expansion of Coffee Bean and Tea Leaf.

Ryan is a recognizable member of the non-profit community currently serving on the Board of YMCA of Greater Williamson County as well as the Board for HeartGift, a foundation whose mission is to provide lifesaving heart surgery to disadvantaged children living in developing countries where specialized medical intervention is scarce or nonexistent.

Ryan also serves on the board of directors for Nolan Ryan’s Tender Aged Beef as well as The Nolan Ryan Foundation, located in his hometown of Alvin, Texas. A proud graduate of TCU in Ft. Worth, Ryan and his family resides in Austin and spends their free time skiing, hunting, fishing and traveling.

George King

President, Ryan Sanders Sports Services

As its President since its inception, George’s responsibilities include the continued establishment and growth of the Ryan-Sanders’s RS3 brand through its food, beverage and hospitality management division and its professional sports turf and groundskeeping specialty concern. Additionally, his oversight extends to include its capabilities in team merchandise sales and store management and overall venue operational management.

Capping a career in professional baseball spanning three decades, prior to RS3 George served as Executive Vice President and General Manager for the Round Rock Express, the class Triple-A affiliate of the Texas Rangers, where he led all day-to-day operations for administration and accounting, baseball activities and operations, entertainment and promotions, facility operations and management, food, beverage and hospitality sales and service, turf and site management, marketing and sales, as well as oversight of the adjacent United Heritage Center. During his tenure he served on the Pacific Coast League Board of Directors and was the primary liaison for the on-field relationships with the Texas Rangers, visiting teams and league officials, as well as the team’s coordination with the City of Round Rock and County of Williamson. Under his stewardship and Ryan-Sanders Baseball investment, the club underwent several ballpark and infrastructural improvements, each with a focus on providing efficiencies to improve guest, sponsorship and employee satisfaction.

Prior to joining the Express, George spent two seasons as vice president and general manager of the Nashville Sounds, top affiliate of the Milwaukee Brewers. No stranger to the Pacific Coast League, he served 10 years over two stints in the league office prior to his time in Nashville. His role there included handling all Major League Baseball affiliate relations, on-field matters, professional umpire deployment and management, public relations, corporate sales, financial management and duties on numerous league and industry committees. King’s professional career began on the operations staff of the Phoenix Firebirds, Triple-A affiliate of the San Francisco Giants. He later worked as the team’s media director until the club was forced to fold and relocate with the arrival of the Arizona Diamondbacks. King has held media positions with the San Francisco club and Major League Baseball’s Arizona Fall League. George also served as vice president and general manager of an independent club in the Western League where his duties included overseeing sales, operations and marketing in addition to player scouting and development. King spent the fall of 2000 as MLB’s Arizona Fall League Director of Baseball Operations, filling the position vacated by Hall of Famer Frank Robinson’s promotion to the commissioner’s office. The AFL is an asset of the Baseball Office of the Commissioner and is operated on behalf of all 30 Major League Baseball franchises focused on the advanced development of the top prospects in the Game. King’s role included managing the baseball and business operations of the league and the coordination and management of player personnel from all 30 teams.

Prior to Baseball, George served nine years in the U.S. Navy, including five years forward deployed in Japan. Following dozens of ports of call and sea duty exercises around the globe aboard the USS Cook (FF-1083) and USS Bunker Hill (CG-52), King was awarded the Navy Achievement Medal for distinguished service. Following his discharge, King was briefly a general manager of retail assets of the Tosco Marketing Corporation in Phoenix.

George is involved in several charitable and civic organizations in and around the Central Texas community, including his service on the Board of Directors for the Just Keep Livin’ Foundation and as a Trustee for St. David’s/Round Rock Medical Center. King holds a Bachelor of Science degree in business management with an emphasis on finance and management from the University of Maryland University College.